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Internet Marketing

Leveraging Your Mailing List

When the internet first began general use, spam emails were a popular way to advertise goods and services. Over time, email service companies learned how...

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Internet Marketing

Online Marketing Presence

The modern way of doing business has led to many companies using web sites as their main sales platform. Consumers can see the products they...

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Internet Marketing

Third Party Sales Platforms

There are many notable web sites online that specialize in helping individuals and small businesses sell their goods. EBay has long been a fixture in...

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Online marketing has allowed small businesses to showcase their products with a tighter marketing budget than ever before. Rather than hiring an advertising company, marketing online has become the go to solution for small businesses. A person or company that creates hand-made crafts can now sell them online with only a picture and short description. They let consumers know about their product through various social media platforms such as Facebook or Pinterest. One picture with a few words may be all a company needs to encourage sales. Listing on services such as Craig's List is another way to attract buyers. The same photo and blurb can be posted with a link to the company's web site.